互联网加教育创业计划书

网加教育网站创业策划书 成员： 孙鹤 教师： 王庆军 电话： 13889242586目 录一、执行总结............................................................................................51.1 互联网教育背景..........................................................................51.2 互联网教育发展现状..................................................................61.2.1 内容模式...........................................................................61.2.2 平台模式...........................................................................71.2.3 社交模式...........................................................................91.3 面临的问题：..............................................................................91.4 互联网教育可挖掘性.................................................................11二、网加教育平台介绍..........................................................................142.1 新平台创新点............................................................................142.1.1 唯一账号.........................................................................142.1.2 扁平化知识拼图，按需学习.........................................142.1.3 P2P 互动..........................................................................142.1.4 UGC(User Generated Content)内容沉淀.......................152.1.5 沉浸式学习.....................................................................152.1.6 增强现实技术.................................................................152.2 管理战略....................................................................................152.3.网站业务概况............................................................................162.3.1 个性化推荐.....................................................................162.3.2 基础知识免费，增值服务收费.....................................172.3.3 实时反馈，随时测验.....................................................172.3.4 移动多媒体及开发工具项目.........................................172.3.5 拥有“独门秘籍”的原创项目.....................................182.3.6 虚拟货币.........................................................................18三、市场与竞争......................................................................................193.1 市场总体分析............................................................................193.2 目标市场选择............................................................................223.3 可行性分析................................................................................223.4 市场预测....................................................................................223.5 发展方向....................................................................................243.6 竞争分析....................................................................................243.6.1 其他竞争者.....................................................................243.6.2 对新进入者的威胁.........................................................26四、市场营销..........................................................................................274.1 营销模式....................................................................................274.1.1 营销目标.........................................................................