云南XX文化传播有限公司创业项目计划书

云南 XX 文化传播有限公司创业项目计划书目录一、项目概述................................................................................................................1二、产品和服务............................................................................................................1（一）影视策划与制作........................................................................................2（二）广告制作....................................................................................................2（三）平面制作....................................................................................................2（四）摄影、摄像................................................................................................3三、市场分析................................................................................................................3（一）行业环境分析............................................................................................31、政策法律环境分析..................................................................................32、经济环境分析..........................................................................................33、社会文化环境分析..................................................................................34、服务环境分析..........................................................................................4（三）竞争分析....................................................................................................41、竞争者较多但竞争力不强，业内竞争并不激烈..................................42、潜在竞争者多，但威胁不会太大..........................................................4（四） SWOT 分析..............................................................................................41、优势..........................................................................................................42、劣势..........................................................................................................53、机会..........................................................................................................54、威胁..........................................................................................................5四、营销策略................................................................................................................5（一）定价策略....................................................................................................5（二）营销渠道....................................................................................................61、股东资源渠道..........................................................................................62、口碑营销渠道..........................................................................................63、事件营销渠道..........................................................................................74、社会化营销渠道......................................................................................7（三）市场推广....................................................................................................7五、组织管理................................................................................................................7（一）组织形式......................................................