高端养老院创业计划书

高端养老院创业计划书目录一、背景和项目简述........................................................................................3二、机会概述..................................................................................................4三、目标市场的描述和预测...............................................................................51.我国已进入老龄化社会阶段..................................................................52.国外老年住宅市场的状况.....................................................................53.老年人养老逐步向集中养老转移............................................................64.国家、省、市各级政府鼓励进行老年公寓的建设.....................................65.总结..................................................................................................6四、竞争优势和劣势分析..................................................................................71.优势..................................................................................................72.劣势..................................................................................................8五、经济状况和盈利能力预测...........................................................................9六、团队概述................................................................................................10七、预计能提供的利益...................................................................................10八、产业背景和公司概述................................................................................11(一)详细的市场分析和描述.........................................................................113.老年人口数......................................................................................114.区域老年分布...................................................................................11(二)竞争对手分析......................................................................................121.专属的老年护理公司不足...................................................................122.老年公寓的建设供不应求。................................................................123.老年公寓的布局不合理。...................................................................124.老年公寓的价位偏高。......................................................................125.大多数的老年公寓和养老机构建筑老化，设施不全。.............................13(三)市场需求.............................................................................................131.“老年公寓”市场潜力巨大.................................................................132.家庭因素催生老年住宅的产生和发展...................................................143.老年娱乐市场的开发.........................................................................144.老年住宅在京、沪两地倍受热宠..........................................................145.总结................................................................................................15(四)项目概述.............................................................................................151.地点的选择。...................................................................................152.老年公寓的模式。.............................................................................163.设计与配套设施。....................................