重庆大学生创业计划书——火锅店计划书

目录一、执行概要......................................................................................................................31.1 成立背景......................................................................................................................31.2 店面简介......................................................................................................................31.3 市场及销售..................................................................................................................41.4 财务及风险..................................................................................................................5二、描述部分............................................................................................................................52.1 火锅品种.....................................................................................................................52.2 现在主要的火锅类型................................................................................................62.3 四川火锅的特点.........................................................................................................72.4 我们的火锅店..............................................................................................................72.4.1 主要产品介绍......................................................................................................72.4.2 研究和开发过程..................................................................................................82.4.3 市场前景预测......................................................................................................8三、市场分析............................................................................................................................93.1 火锅冷静化..................................................................................................................93.2 火锅的品类机会........................................................................................................103.2.1 牛羊肉火锅的品类机会....................................................................................103.2.2 川式火锅品类机会............................................................................................12四、营销战略..........................................................................................................................154.1 目标市场分析............................................................................................................164.2 定价策略....................................................................................................................164.3 营销策略....................................................................................................................164.4 推广策略....................................................................................................................174.5 其它相关的策略........................................................................................................174.6 效果预测....................................................................................................................174.7 其它建议....................................................................................................................17...