创业计划书范文-首届“挑战杯”全国大学生创业计划大赛金奖作品

“挑战杯”大学生创业计划大赛培训材料创业计划书范文甲壳质材料研究&开发有限责任公司本案例为首届“挑战杯”全国大学生创业计划大赛金奖作品。请参照其内容。 第 1 页 共 33 页 “挑战杯”大学生创业计划大赛培训材料目 录1. 执行摘要........................................................41.1. 公司描述...................................................41.2. 市场.......................................................41.3. 投资与财务.................................................41.4. 组织与人力资源.............................................52. 项目背景........................................................52.1. 产业背景...................................................52.2. 产品概述...................................................52.3. 甲壳质可吸收缝合线的优点...................................62.4. 甲壳质应用前景.............................................63. 市场机会........................................................63.1. 市场特征...................................................63.2. 市场细分...................................................73.3 销售渠道分析.................................................73.4 竞争分析.....................................................84.公司战略..........................................................94.1 总体战略.....................................................94.2 发展战略.....................................................95.市场营销.........................................................115.1 目标市场 (Target Market)....................................115.2 产品和服务..................................................115.3 价格（Price）...............................................115.4 销售渠道（Place）...........................................125.5 推广策略（Promotion）.......................................125.6 市场开发与进入..............................................136.生产管理.........................................................146.1 生产要求....................................................146.2 厂址选择....................................................146.3 项目进度....................................................156.4 生产工艺流程................................................157.投资分析.........................................................167.1 股本结构与规模..............................................167.2 资金来源与运用..............................................16 第 2 页 共 33 页 “挑战杯”大学生创业计划大赛培训材料7.3 投资收益与风险分析..........................................168.财务分析.........................................................188.1 会计报表及附表..............................................188.2 会计报表分析................................................209管理体系.......................................................219.2公司性质:.................................................219.3组织形式..................................................219.4部门职责..................................................2110机遇与风险...................................................2210.1机遇....................................................2210.2外部风险................................................2210.3内部风险................................................2210.4解决方案...................................................