土特产创业计划书

...“”乡源味 正宗山里农村土特产创业计划书（2013 年 9 月）......正宗山里农村土特产创业计划书目录导论...................................................................................................................................................2一，名称拟定 ...............................................................................................................................31 名称：乡源味 ............................................................................................................................32 主标题..........................................................................................................................................33 主题..............................................................................................................................................34 LOGO 释义 ...............................................................................................................................35 淘宝店铺和店面装修标牌 .....................................................................................................36 宣传口号.....................................................................................................................................37 服务宗旨.....................................................................................................................................3二，市场环境分析 .......................................................................................................................41 社会环境现状 ............................................................................................................................42 食品市场现状 ............................................................................................................................43 政策环境分析 ............................................................................................................................44 目标人群分析 ............................................................................................................................45 土特产市场的现状分析 .........................................................................................................5三，产品特点分析 ........................................................................................................................51 地理环境分析 ............................................................................................................................52 资源环境分析 ............................................................................................................................63 工艺特点分析 ............................................................................................................................64 产品特点分析 ............................................................................................................................6四，产品规划 ................................................................................................................................61 产品分类.....................................................................................................................................62 产品包装..............................................................................................