“长得高”儿童餐厅创业计划书

目录一、执行摘要................................................................................................................11.1 简介...................................................................................................................11.2 企业描述...........................................................................................................11.3 产业及市场分析...............................................................................................11.4 市场计划...........................................................................................................21.5 管理团队...........................................................................................................21.6 运营和开发计划...............................................................................................21.7 融资计划...........................................................................................................2二、餐厅愿景、使命与核心价值观............................................................................3三、产品形成背景及简介............................................................................................33.1 产品形成背景...................................................................................................33.2 产品简介...........................................................................................................43.3 餐厅装潢...........................................................................................................6四、市场和顾客分析....................................................................................................74.1 市场分析...........................................................................................................74.2 顾客分析：.......................................................................................................8五、SWOT 及波特五力模型分析.................................................................................85.1 SWOT 分析........................................................................................................85.2 波特五力模型分析:.......................................................................................10六、营销策略..............................................................................................................116.1 产品策略.........................................................................................................116.2 价格策略.........................................................................................................116.3 渠道策略.........................................................................................................126.4 促销策略.........................................................................................................12七、生产及选址..........................................................................................................13八、管理团队描述......................................................................................................148.1 团队简介.........................................................................................................148.2 优势.............................................................................................................