健康体检管理中心商业计划书（DOC）

健康体检管理中心商业计划书1作者 张臻目录1简介.........................................................................................................................62行业现状.................................................................................................................82.1暴利行业...................................................................................................82.2民营医院风光不再...................................................................................92.2.1没有医保作饵....................................................................................92.2.2公信力不足........................................................................................92.2.3价格昂贵............................................................................................92.2.4医疗纠纷的责任难以负担................................................................92.3亚健康人群.............................................................................................112.4市场需求.................................................................................................122.5体检种类.................................................................................................132.6体检机构.................................................................................................142.6.1体检机构分类..................................................................................152.6.2体检机构代表..................................................................................152.7健康管理机构.........................................................................................172.7.1健康管理机构对比..........................................................................1722.7.2健康管理战略..................................................................................183选址.......................................................................................................................193.1行政审批.................................................................................................193.1.1一般规定..........................................................................................193.1.2名称比较..........................................................................................193.1.3《体检服务管理办法》..................................................................203.2城市综合实力.........................................................................................213.3深圳.........................................................................................................223.3.1深圳优势..........................................................................................223.3.2深圳体检机构..................................................................................223.3.3深圳行政审批..................................................................................233.3.4深圳可行方案..................................................................................233.4杭州.........................................................................................................243.4.1杭州体检市场..................................................................................243.4.2杭州行政审批................................................................................