生鲜电商策划方案

生鲜电商策划方案目 录论文总页数：13 页1 引言.................................................................................................................................................11.1 市场背景.............................................................................................................................11.2 研究现状.............................................................................................................................12.市场环境分析.................................................................................................................................22.1 政策环境...............................................................................................................................22.2 经济环境...............................................................................................................................22.3 社会环境...............................................................................................................................32.4 技术环境...............................................................................................................................32.5 目标市场...............................................................................................................................33.运营方案.........................................................................................................................................33.1 公司理念...............................................................................................................................33.2 公司发展目标.......................................................................................................................43.3 发展战略...............................................................................................................................43.3.1 市场定位....................................................................................................................43.3.2 产品战略....................................................................................................................43.3.3 产地定位....................................................................................................................43.3.4 平台搭建与营销宣传................................................................................................53.3.5 物流、运输方案........................................................................................................53.3.6 全程精确、可控化管理（企业 erp）......................................................................63.3.7 客户关系维护............................................................................................................63.4 业务与盈利模式...................................................................................................................74 竞争分析..........................................................................................................................................74.1 现有公司间的竞争...............................................................................................................75.经济、技术可行性分析.................................................................................................................85.1 ...