直播平台商业计划书

1 直播平台商业计划书 XXXX 年 12 月 23 日2 目 录一、中国在线直播市场............................................................................31.1 中国网红发展历程.......................................................................31.2 中国网红分类...............................................................................41.3 中国网红经济产业链构成....................................................5二、网络直播的市场现状........................................................................52.1 市场规模.......................................................................................52.2 市场新态势...................................................................................7三、平台发展资源....................................................................................83.1 人力资源.......................................................................................83.2 设备资源......................................................................................93.3 发展资金......................................................................................9四、 直播市场预测..................................................................................9五、 盈利模式........................................................................................105.1 打赏收入....................................................................................105.2 广告收入....................................................................................115.3 电商收入....................................................................................125.4 会员增值服务............................................................................12六、团队建设方案..................................................................................136.1 建设团队人员组织架构.............................................................136.2 员工通则.....................................................................................146.3 工作纪律.....................................................................................1536.4 财务制度.....................................................................................166.5 团队绩效....................................................................................176.6 公司规划....................................................................................18七、项目投融资计划..............................................................................187.1 成本估算....................................................................................187.2 盈利预测....................................................................................197.3 融资结构....................................................................................197.4 资金管理原则.............................................................................197.5 资金管理程序.............................................................................197.6 重大决策与会议监管程序........................................................204一、中国在线直播市场1.1 中国网红发展历程网红 1.0 ：互联网尚处于文字和图片时代，博客、BBS是信息传播的主要阵地，主流声音虽然是大趋势，但是以恶俗和恶搞等独具个性的作风能迅速赢得网友的关注，正可谓“无个性，不网红”，凤姐、芙蓉姐姐等因颠覆了传统的大众审美...