Prepared by:Alvara Strategic Researchwww.alvara-strategic.com1Indonesia Marketing Research AssociationIndonesia Public Opinion Survey AssociationJakarta, July 9th 2019Behaviors and Preferences of Indonesian Millennial Consumers on E-Commerce Applications in 2019A Quantitative Research Report2INTRODUCTION3Millennial generation as “The New Rising Market”Proportion of millennial population in 2020The current and future Indonesian markets are dominated by millennials. By 2020, their population will be the largest and it will continue to dominate until 2035.4MILLENNIALS: CREATIVE, CONNECTED, CONFIDENTCREATIVECONFIDENTCONNECTEDPortrait of Indonesian Millennial CharactersIn 2020, 34% of Indonesia's population is the millennial group.This dominance has implications for the character of the Indonesian population in the future. The hallmark of millennial characters is known as 3C, namely Creative, Confident, and Connected.9 INDONESIAN MILLENNIAL BEHAVIORSINTERNET ADDICTIONEASY TO OSCILLATETO OTHER HEARTTHIN WALLET85,465,65230,819,617-2526-3536-4545-5556-65YaTidak Internet users in Indonesia aredominated by Millennials. Their internet consumption is above 7 hours per day. Millennial Loyalty levels are very low, including in politics.SOLIDITY ON PRESIDENT CANDIDATES CHOICES37,642,445,345,3Gen ZMillennialGen XBaby Boomers59%MILLENNIALS Like non-cash transactions NON-CASH PAYMENT TOOLS LIKEDDEBIT CARD50%E MONEY33%CREDIT CARD17% It does not mean that they do not have money, but they do cashless transactions more oftenPENETRATION OF INTERNET USAGEYesNoWORK SMART, WORK FASTMULTITASKINGHAVING HOLIDAY ANYTIME AND ANYWHEREWORK CHARACTERS OF MILLENNIALS They are not lazy generation They are adaptable, and work more effectively Millennials are accustomed to multitasking, they are able to do 2-3 jobs at the timeMILLENNIAL WORKFORCE1 of 3 millennials in Indonesia is on vacation at least once a year Vacationing is a primary need for millennials52,045,068,0WorkplaceSpecialistsIndependentWorkersCommitted toSucceed9 INDONESIAN MILLENNIAL BEHAVIORS7IGNORE ON POLITICSLOVE TO SHARELESS CONCERN ON OWNERSHIPCONVERSATION TOPIC They tend to be ignorant of politics Their topic of conversation is more about movie/ music, sports, and ITCaring on social issues, such as getting involved in online petitions, online donations, including responses to social issues.Glad to share skills, knowledge and more, such as making hijab tutorials and cookingHigh Solidarity, especially for their followers, so they can easily share activities through vlogs, etc.The growth of online transportation in Indonesia is getting bigger Accessibility is more important than ownership.RELI-GIONSOCIAL, POLITICS, CULTURE, ECONOMYSPORT, MUSIC/ MOVIE, IT9 INDONESIAN MILLENNIAL BEHAVIORS8INTERNET CONSUMPTION [%]Source: IDN Times research collaborated with Alvara Research Center, 2018Nearly half of Indonesia's Millennials have been addicted to the internet (heav...
