茶室创业计划书

创业计划书=R 茗堂项目名称：玉茗堂茶室 指导老师：杨帆 班级： 级财务管理六班 组员：1054400604 陈昱坊 1054400606 肖玲 1054400618 宋青娥 1054400626 劳超凡 1054400629 潘舒敏 1052100218 董川斌1* 总结.......................................................................41 丄公司..................................................................41.2.賴....................................................................41.3.投资与财务............................................................41.4.组织与人力资源........................................................42•行业分析....................................................................62.1•行业背景................................................................62.2•行业竞争对手介绍........................................................62.3.行业中的优势..........................................................72.4.项目的应用前景........................................................73•公司战略....................................................................83.1.公司概述..............................................................83.2.公司理念..............................................................83.3.发展战略..............................................................93.4.公司形象设计.........................................................123.5.企业文化.............................................................144•市场营销...................................................................154 丄0 标市场..............................................................154.2•装饰...................................................................154.3•产品...................................................................154.4.价格定位.............................................................164.5•促销策略...............................................................174.6.渠道策略.............................................................175•日常管理...................................................................185.1•店面选址与设计.........................................................185.2•采购与库存管理.........................................................205.3•库存管理...............................................................215.4.日常管理与服务准则...................................................225.5•服务准则...............................................................225.6•技术标准化.............................................................246•创业团队...................................................................256.1.团队介绍.............................................................256.2.组织形式.............................................................256.3.主要岗位设置及岗位描述...............................................266.4•激励制度...............................................................297•融资与资本运营分析.........................................................317.1.资本结构和规模.......................................................3137.2.融资计划与资金运用...................................................317.3•获利情况样分析.........................................................327.4•茶室服务效率指标分析...................................................357.5.................................................