保温建材创业计划书-(最终版)

第 1 页 共 82 页 长沙华荣科技有限公司保温建材创业计划书团队成员姓 名班 级指导老师第 2 页 共 82 页 长沙华荣科技有限公司目录 第一部分 执行总结·····················································6 1.1 项目背景·····················································7 1.2 项目简介·····················································7 1.2.1 产品简介··················································7 1.2.2 企业文化··················································7 1.2.3 市场分析··················································8 1.2.4 营销战略··················································8 1.2.5 财务状况··················································9 1.2.6 风险分析··················································9第 3 页 共 82 页 长沙华荣科技有限公司第二部分 公司简介 ···················································10 2.1 公司概况·····················································10 2.2 公司概述·····················································10 2.2.1 公司名称·················································10 2.2.2 公司宗旨·················································10 2.2.3 公司经营理念·············································10 2.2.4 公司经营策略 ············································11 2.2.5 相对价值增值·············································11 2.2.6 公司设施 ···············································11 2.3 公司股权结构 ················································11第 4 页 共 82 页 长沙华荣科技有限公司 2.4 公司管理·····················································11 2.5 人力资源管理·················································12 2.5.1 人力资源安排·············································12 2.5.2 公司招聘·················································13 2.5.3 人工培训·················································13 2.5.4 薪酬管理·················································14 2.5.5 绩效管理·················································16 2.6 电子商务·······...