婚庆策划公司创业计划书

大学生创业计划大赛——Feeling 婚庆策划公司创业计划书立足诚信 以人为本 精益求精 追求创新 团队名称： 小组成员： 送报日期：XXXX 年 6 月 2 日星期三0Feeling（菲林）婚庆策划公司目 录1公司概况..................................................................................................................................31.1公司..............................................................................................................................31.2主要经营范围..............................................................................................................31.3企业形象与文化..........................................................................................................32产品服务..................................................................................................................................32.1主题婚礼策划（甜蜜浪漫、服务贴心周到）...........................................................32.2个性求婚策划（独具匠心、量身定做、无限创意）...............................................32.3外包项目...................................................................................................................... 42.4各种主题婚礼策划案例欣赏.......................................................................................42.5各种个性求婚策划案例欣赏.......................................................................................43市场与竞争..............................................................................................................................53.1婚庆策划前景分析.......................................................................................................53.2目标顾客描述..............................................................................................................63.2.1各种需要举办婚礼的新人，主要承办中小型婚礼，主打个性化婚礼.......63.2.2所有需要向其爱人求爱求婚的顾客，为其提供个性化策划与协助...........63.2.3威胁.................................................................................................................. 63.2.4人口分析..........................................................................................................73.3SWOT 分析....................................................................................................................84营销计划..................................................................................................................................84.1产品设计...................................................................................................................... 84.2产品开发...................................................................................................................... 94.2.1基本客服..........................................................................................................94.2.2自助式客服.......................................................................................................94.2.3个性化客服.......................................................................................................94.2.4纵向一体化.......................................................................................................94.3定价策略.................................................................................................................... 10...