医院商业计划书

彝良 XX 医院（二级甲等综合医院）商业计划书二零一六年一月目 录一、 摘要...........................................................4二、当前市场营销状况................................................52.1 宏观环境情况.................................................52.1.1 旅游业政策环境.........................................52.1.2 智慧旅游政策环境.......................................82.1.3 电子商务政策环境.......................................92.1.4 区域环境...............................................92.1.5 宏观环境情况分析......................................102.2 顾客需求情况................................................102.2.1 旅游业顾客需求情况....................................102.2.2 农家乐旅游市场需求....................................112.2.3 电子商务顾客需求情况..................................112.3 竞争状况....................................................122.3.1 旅游电子商务主要分类..................................122.3.2 主要竞争对手分析......................................132.3.3 竞争情况分析..........................................162.4 产品状况....................................................16三、 单位概况......................................................193.1 企业简介....................................................193.2 股东出资情况................................................193.3 管理情况....................................................203.4 组织架构....................................................203.5 管理制度....................................................21四、SWOT 分析......................................................234.1 优势分析....................................................234.2 劣势分析....................................................254.3 机会分析....................................................254.4 威胁分析....................................................25五、营销策略.......................................................265.1 目标市场策略................................................265.1.1 市场定位..............................................265.1.2 市场细分..............................................265.1.3 目标市场..............................................265.2 市场营销组合策略............................................265.2.1 产品..................................................275.2.2 价格..................................................285.2.3 品牌策略..............................................295.2.4 网络营销策略..........................................295.2.5 服务策略..............................................315.2.6 促销策略..............................................32六、建设方案.......................................................33七、发展规划.......................................................34八、投资估算.......................................................36九、 财务评价......................................................379.1 近五年收入估算..............................................379.1.1 收入估算..............................................379.1.2 投资估算说明..........................................379.2 税务预测....................................................379.3 成本预测....................................................389.4 近五年经济数据.................................