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1InvestorPresentationMay 20192This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. PrivateSecurities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,”“aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continue” or other similar expressions. Among other things, theOutlook and quotations from management in this announcement, as well as Bilibili’s strategic and operational plans, contain forward-lookingstatements. Bilibili may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission,in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employeesto third parties. Statements that are not historical facts, including but not limited to statements about Bilibili’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differmaterially from those contained in any forward-looking statement, including but not limited to the following: Bilibili’s strategies; Bilibili’s futurebusiness development, financial condition and results of operations; Bilibili’s ability to retain and increase the number of users, members andadvertising customers, provide quality content, products and services, and expand its product and service offerings; competition in the onlineentertainment industry; Bilibili’s ability to maintain its culture and brand image within its addressable user communities; Bilibili’s ability to manage itscosts and expenses; PRC governmental policies and regulations relating to the online entertainment industry, general economic and businessconditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks isincluded in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in theattachments is as of the date of the press release, and the Company undertakes no duty to update such information, except as required underapplicable law.Safe Harbor Statement3Enrich the everyday life of young generations in China1.37bn101.3mm81minRevenue in 19Q1 (RMB)MAU (1) in 19Q1Mobile MAUin 19Q1Avg. daily time spent(2)in 19Q1:388.6mm417Q117Q217Q317Q418Q118Q218Q318Q419Q1424 583 728 734 868 1,027 1,079 1,156 1,374 Our rapid growthRapid user base expansion lays a solid foundation for fast revenue growthNet revenue (RMB mm)MAU (mm)17Q117Q217Q317Q418Q118Q218Q318Q419Q157657472778593931015Gen Z represents the future of online entertainment328mm Gen Z | 24% of total population in Chinapeople bor...

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