uml期末考试题a卷答案

uml期末考试题a卷答案（精选6篇）

uml期末考试题a卷答案 第1篇

2011—2012学年第二学期《汽车营销》期末考试试卷（A）

考试时间：90分钟考试形式：开卷

班级：姓名：学号：评分：

一、单项选择题：（20分）

（C）

1、私人购车行为模式中，谁是实际进行采购的人。

A.决策者B、使用者C、购买者D、发起者（C）

2、在市场调查中，调查买什么、什么时候买、购买量等内容是什么

研究。

A、产品研究B、营销环境研究C、消费者研究D、促

销沟通研究

（A）

3、访谈调查是属于市场调查方法中的那一种方法。

A、询问法B、观察调查法C实验调查法D、实验求证法（B）

4、当汽车市场需求具有较大的价格弹性时选择什么竞争战略。

A、集中战略B、成本领先战略C、差异化战略D、无差异化战略（B）

5、尾数定价策略是属于什么定价策略。

A．折扣定价策略B、心理定价策略C、价格折让D、降价策

（B）

6、销售物流的具体业务管理内容除了订货过程和新车发运外还包

括？

A．送货B、仓储C、规划D、保险

（C）

7、汽车上的收音机实行高定价策略是属于哪种定价形式。

A、必须附带品定价策略B产品群定价策略

C、选择品及非必需附带品定价策略D、产品线定价策略

（D）

8、自己独立、批量购进汽车、拥有所有权并以获取批发利润为目的的是？

A、地区分销商B、委托代理商C、特许批发商D、独立批发商

(C)

9、当顾客初次来店时，销售顾问的首要目的是？

A、实现交易B、提供技术咨询

C、实现沟通，取得顾客的信任D、端茶倒水，热情接待

（C）

10、在人员推销过程中，如果推销人员对还不甚了解，应该采取什么

推销方法？

A、诱导性方法B、针对性方法 C、试探性方法D、积极主动

法

二、填空题：（20分）

1、市场=人口+ +购买欲望。

2、汽车营销人员的职业特点是专业化、和 人性化。

3、市场细分的原则、有效性和对营销策略的差异性。

4、折扣定价策略的主要类型：功能折扣、现金折扣、数量折扣、价格折扣。

5、马斯洛需要层次理论由低到高分别是: 生理需要、、、尊重需要 和自我实现需要。

三、名词解释：（20分）

1、市场营销的含义

答：市场营销是指关于构思、货物和劳务设计、定价、促销和分销的规划与实施过程，目的是创造和实现个人和组织目标的交换。

2、市场细分的含义

答：所谓市场细分，就是营销者通过市场调研，依据购买者在需求上的各种差异,把某一产品的市场整体划分为若干购买者群的市场分类过程。

3、什么是差异化战略？

答：所谓差异化战略，是指为使企业的产品和竞争对手的产品有明显的区别，形

成与众不同的特点而采取的战略。

4、分销的概念

答：所谓分销，是指某种产品或劳务的所有权，从生产者手中转移到消费者手中的过程。

四、简答题（40分）

1、汽车产品常见的促销方式（5分）

答：人员推销、广告、营业推广、公共关系、销售技术服务。

2、汽车市场调研的方法有哪些？（5分）

答：调查法、索取法、观察法、访问法、摘录法、交流法及试验法。

3、描述一下汽车产品常见几种策略（10分）

答：降价、借助电子商务实现销售渠道电子化、买断销售、借助体育赛事提高知

名度、实施文化营销提高文化品位、利用“影子营销”抬高消费者的胃口、做到精准营销提高产品的针对性、举办公益活动提高公众认同感、通过“碰撞营销”显示其安全性、借助概念车展示高科技。

4、谈一谈汽车4S店中的5S管理模式，其中4S是什么，5S又是什么？（10分）答：4S店是一种汽车服务方式，包括整车销售、零配件、售后服务、信息反馈。5S就是整理、整顿、清扫、清洁、素养。

5、请根据以下情况，设计调查问卷一份（10分）

案例：××市××4S汽车专营店。由于所售车型为新近上市车型，销售额增长缓慢，拟针对性制定促销计划。但是，对于如何制定促销计划，公司当局面临几个问题：其一，因为公司新近进入汽车行业，内部资料搜集不够，无法提供分析。其二，车型销售额增长缓慢，是因为经济衰退减少？消费者偏好转变？促销手段不得力？还是销售人员销售策略出现偏差？竞争对手实力增加？宣传渠道针对性不强？

市场营销人员对这些测定指标沟通后，决定对区域内市场展开调查，以正确了解汽车市场消费趋势，进而决定营销策略。

答案：（接近即可）

调查问卷：

访员姓名访员编号：问卷编号： 访问日期：

填写说明：请按实际情况回答，我公司将赠送礼品，并对有效的问卷进行抽奖。凡未特别注明的均为单选，并在相应的空格内打“∨”

1.请问你有几年驾龄？

□正在学驾照□一年□3到5年□5年以上 2.您正常驾驶的平均行车速度是多少？

□每小时80公里以下□每小时80——90公里□每小时90——100公里 □每小时100——110公里□每小时110——120公里□每小时120公里以上 3.您每天大约会开多少时间的车？

□1小时内□1-1.5小时内□1.5-2小时内 □2-3小时内□3小时以上 4.您买家用轿车是因为：

□经济条件允许 □自己开着玩，个人喜好□上下班驾驶，代步工具 □气派，赶时髦□周围邻居或熟人都有□为了旅游，出行方便□其它(具体写出)

5.您所知道的家用轿车品牌有哪些?

□桑塔纳□捷达□富康□奇瑞风云□别克□飞度□凯越□其它 您最喜欢哪两种？

A、首先（）B、其次（）6.您之所以买这款车是因为（可多选）：

□价格实惠□维修方便□有一定知名度□别无选择 □ 朋友介绍 □其它7.您平常开车的交通状况是

城市交通（□严重塞车 □经常塞车 □不塞车□畅通无阻）野外工作（□道路坎坷□道路通畅 □其它）8.您一般会在什么情况下换车

□车辆报废□经济条件允许 □ 看个人兴趣 □有合适的新车型9.您目前开的这款车性能如何？ □很好□较好□好□一般 □差

10.是否有购买计划和家用轿车价格对比调查表（如表2-7，可多填）

家用轿车对比调查表

11.您认为这款车的适用人群是（可多选）

□公务员□白领阶层□出租营运 □私营企业主 □知识分子 □ 企业经理 □其它 12.请问这款车哪些方面您感到满意

□机械性能□款式□ 油耗□售后服务□操纵性13.您考虑同档次的车可接受的理想价位是（选择最接近的价格）□6-7万 □7-8万□8-9万□9-10万 □11-12万□12-13万 □其它 14.您购买车时首先考虑的因素是

□性价比□油耗□操纵性□安全性 □售后服务 □款式 15.您在选择购车地点时，首要因素是

□离家近□价格最低□服务质量高□有实力的□有熟人的销售企业 □其它16.您喜欢的付款方式是

□现金□转账支票□分期付款□消费信贷 17.您认为应该从何种渠道作广告效果更好

□电视□网络□电台□报纸□专业杂志□其它 18.您进行汽车保养时，首先考虑的是

□服务质量□技术水平□保养设备□交通便利□其它 19.您对这一品牌的车型售后服务满意吗 □很满意□满意□一般□不满意

20、您认为售后服务还需在哪些方面改进（可多选）

□技术□服务质量 □环境设施□服务规范化 □ 配件价格 □其它 21.您认为那种销售人员值得信赖

□稳重□ 灵活□专业□能言善辩□其它

22.请对下述车型做出评价，如表2-8所示。（前两项回答是与否，后几项分为5级，最好5分，3分中等，1分最低）

车型评价表

23.您知道我公司代理这种品牌吗 □知道□不知道□记不清 24.您是从何种渠道知道我公司的（可多选）

□电视广告□报刊□熟人介绍□网络□其它途径25您对我公司提供的服务满意吗

□很满意□满意□一般□不满意□不知道

26.您认为我们在销售环节应该做哪些改进（27.您认为应该如何改进我们的售后服务（28.请问您暂时不买车的原因是：

□价格不满意□款式不合适□使用率不高□环境污染 □准备买29.如果条件都成熟，您会在什么时候购买私人轿车

□马上 □半年内 □1年内□1—3年内 □不一定□不会买□不知道 性别年龄文化程度个人月收入 职业地址联系方式 职业代码：①服务行业②白领雇员③公务员④私营企业主⑤科技人员⑥文化工作者⑦医务人员 ⑧自由职业者 ⑨企业经理感谢您的合作，祝您全家愉快，谢谢 同样，对其它样本展开调查，进行比较。）□其它）

uml期末考试题a卷答案 第2篇

(适用班级：商秘1006班）(考试形式：闭卷时间：90分钟)

一、填空题（每空1分，共20分）

1、秘密等级通常分为绝密、机密、秘密三种。

２、从行文方向来看，下行文可采取 逐级行文、多级行文、直达行文 等方式。３、文书处理的原则： 实事求是、精简高效、保密

４、收文处理总程序包括 签收、登记、审核、分送、传阅、拟办、批办、承办、催办、注办和归档等工作环节。

５、档案工作的八个业务环节是指：档案的收集、整理、鉴定、保管、统计、检索、利用、编研。

6、档案统计就是从 表册、数字的形式，揭示档案和档案工作中诸现象的发展过程、现状及其一般的规律性。

7、我国国家档案馆保管的档案，一般应当自形成之日起满__30__年向社会开放。

8、档案统计，从广义上说，包括档案_实体___统计、档案管理活动统计和档案事业统计三方面的内容。

9、档案咨询服务，是指档案馆（室）答复_ 利用者询问指导其利用档案信息资源的一种_服务 方式。

二、单项选择题（每题1.5分，共15分）

１、以下文种中不属于下行文的是。（Ｂ）Ａ、命令Ｂ、报告Ｃ、决定

２、是以文字形式处理各种事务的凭证性工具。（Ａ）Ａ、文书Ｂ、公务文书Ｃ、通用公文

3、分发文件时要注意保密，密级A）

Ａ、越高；越小 Ｂ、越高；越大 Ｃ、越低；越小

4、拟办的承担者大体分为C）

Ａ、主要领导人；文书部门负责人；业务部门负责人

Ｂ、主要领导人；文书部门负责人；直接承办人或专职人员 Ｃ、文书部门负责人；业务部门负责人；直接承办人或专职人员

5、一般事务性和综合性文件，由A）

Ａ、机关办公部门的秘书人员 Ｂ、业务部门有关人员 Ｃ、机关领导

6、××市政府发布的《关于调整〈××市征收教育费附加暂行办法〉中有关规定的通知》文件的主题词应是。（Ｃ）Ａ、征收教育费附加办法 Ｂ、教育费附加办法通知 Ｃ、调整教育费附加通知

7、是文书工作的最终目的。（Ｂ）Ａ、文件处理Ｂ、文件利用Ｃ、文件管理

8、长期保管的期限是。（Ｃ）Ａ、十五年至五十年 Ｂ、十五年至四十九年 Ｃ、十六年至五十年

9、是立卷的关键性环节。（Ａ）

Ａ、组合案卷Ｂ、编制立卷类目Ｃ、编目定卷

10、库房温度应当控制在。（B）

Ａ、10℃-15℃ Ｂ、14℃-20℃ Ｃ、15℃-255℃

三、判断题（判断下列各题对错，并在对应题号后的相应处“√或×”。对的打“√”，错的打

“×”，每小题1分，共10分）

1.公文的归档时间应在次年的1月底以前。（×）2.文件与一般文章的根本不同点在于它有行动效能。（√）

3.意向书不像协议书、合同那样具有法律效力，它对任何一方都没有约束力。（×）4.拟办是领导人对应办的来文由谁或哪一部门办理及如何办理写出的指示性意见。（×）5.凡属会议通过的公文，应以通过和批准日期为准。（×）

6.情况通报用于在一定范围内批评不良的人和事，归纳教训，引以为戒。（×）7.权力是发生在人与人之间的一种服从关系，这种关系是绝对的、有约束范围的。（×）

8.美誉度是指一个组织被公众知晓、了解的程度，即组织对社会公众影响的广度和深度（×）9.安排签字仪式时，面向签字桌，左方为客人，右方为主人。（√）

10.主席台座次排列应当以职务最高者居中，然后面向主席台依先右后左向两边顺序排开。（√）

五、技能题（15分）

将下列文件合理地组为两卷，分别为其拟定案卷标题，并说明组卷特征。

1、杭州市教育局要求把萧山中学教师××调回杭州的函

2、江南大学关于当前学生思想状况的调查报告

3、江南大学关于加强学生思想工作的决定

4、杭州市劳动局同意调回萧山中学教师××的复函

5、江南大学关于成立学生思想工作领导小组的通知

四、简答题（每题10分，共4０分）

１、阐述文书立卷的四个环节，以及每个环节的具体程序。

答：（１）准备立卷

（２）平时归卷（３）组合案卷（４）编目定卷

说明：本题需要展开，若不展开得５分。

２、《归档文件整理规则》的编制原则有哪几个？

答：（１）简化原则

（２）兼容原则（３）导向原则

说明：本题需要展开，若不展开得５分。

３、档案的作用有哪些？

（１）行政作用（２）经济作用（３）科研作用（４）法律作用（５）宣传教育作用（６）传承作用

4、档案统计工作的步骤有哪些？（1）档案统计调查

（2）档案统计资料的整理（3）档案统计资料的分析

6、杭州市教育局请求将×××调入萧山中学工作的函

7、江南大学关于开展学生思想工作的工作计划

8、杭州市劳动局同意调×××入萧山中学的复函

答：１、4、6、8为一组（1分）

组卷特征：通讯者特征内容特征（2分）

案卷标题：杭州市教育局与杭州市劳动局关于商洽××、×××工作调动的往来文书（2分）2、3、5、7为一组（1分）

组卷特征：作者特征内容特征（2分）

uml期末考试题a卷答案 第3篇

注意事项:本试卷分第I卷 (选择题) 和第II卷 (非选择题) 两部分。第I卷1至8页。第II卷9至12页。共150分。考试时间120分钟。

1. 答第I卷前, 考生务必将自己的姓名、准考证号、考试科目用铅笔涂在答题卡上。每小题选出答案后, 用铅笔把答题卡上对应题目的答案标号涂黑。如需要改动, 用橡皮擦干净后, 再选涂其他答案标号。不能答在试卷上。

2. 听力分为选择题和非选择题两部分。非选择题答在第II卷上。

3. 第II卷答案一律写在试卷上。交卷时只交答题卡和第II卷。。

第 I 卷 (共 94 分)

第一部分:听力 (共三节, 满分30分)

听力分为选择题和非选择题两部分。选择题为第1至16题;非选择题为第62至65题。

第一节 (共5小题;每小题1.5分, 满分7.5分)

听下面5段对话。每段对话后有一个小题, 从题中所给的A、B、C三个选项中选出最佳选项, 并标在试卷的相应的位置。听完每段对话后, 你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。

1. Why can’t the woman give the man directions?

A. She is too weak to say much.

B. She hasn’t been here long either.

C. She is very much afraid.

2. How does the man feel?

A. He is sorry about his illness.

B. He is happy about lying in bed.

C. He is upset with the woman’s words.

3. Where is the conversation probably taking place?

A. On a plane. B. At the airport. C. In London.

4. Why won’t the woman go to the concert?

A. She will watch TV.

B. She will see her friend.

C. She will look after some children.

5. Who is the man probably talking to?

A. His daughter. B. His doctor. C. His patient.

第二节 (共11小题;每小题1.5分, 满分16.5分)

听下面4段对话。每段对话后有几个小题, 从题中所给的A、B、C三个选项中选出最佳选项, 并标在试卷的相应位置。听每段对话前, 你将有时间阅读各小题, 每小题5秒钟;听完后, 各小题将给出5秒钟的作答时间。每段对话读两遍。

听第6段材料, 回答第6至第7题。

6. Who will Lily send the postcard to?

A. Her parents. B. Her friend. C. Her grandparents.

7. When will they gather to celebrate Lily’s birthday tomorrow?

A. At 6 pm. B. At 6:15 pm. C. At 6:50 pm.

听第7段材料, 回答第8至第10题。

8. What does the man learn about animals and insects?

A. They have their own words.

B. They have their own languages.

C. They can talk with each other.

9. What does the woman think of the machine?

A. Wonderful. B. Common. C. Expensive.

10. Why does the woman want to buy a machine like that?

A. She is curious about the machine.

B. She needs to do research on animals.

C. She wants to understand her dog better.

听第8段材料, 回答第11至第13题。

11. When will they go to the ruins?

A. Today. B. Next week. C. Tomorrow.

12. What does the woman think of her room?

A. Clean and comfortable.

B. Clean but uncomfortable.

C. Dirty and uncomfortable.

13. What are the man and the woman?

A. Teachers. B. Students. C. Guides.

听第9段材料, 回答第14至第16题。

14. Who cooked a lot in David’s family in the past?

A. His father. B. His mother. C. David.

15. What did they fi nd interesting?

A. David doesn’t know how to cook.

B. Young husbands usually help cook.

C. Mothers usually do all the cooking.

16. Which country does the woman’s mother come from?

A. Britain. B. Australia. C. China.

第三节 (共4小题;每小题1.5分, 满分6分)

听第10段材料, 根据你所听到的内容, 在表格中第62至第65小题的空格里填上适当的单词, 使信息完整。每空填一个词。 ( 注意:请将本题答案写在二卷指定位置 )

第二部分:英语知识运用 (共两节, 满分40分)

第一节单项填空 (共10小题;每小题1分, 满分10分)

从A、B、C、D四个选项中, 选出可以填入空白处的最佳选项, 并在答题卡上将该项涂黑。

17. The World Cup is a world-famous event, _______ everybody on the planet loves talking about.

A. which B. where C. that D. what

18. The visitors are so amazed at the snow here that they _______ for another two days.

A. stay B. have stayed C. are staying D. stayed

19. Margot won the fi rst place and she got her _______ of a seven-day journey to New Zealand.

A. reward B. charge C. value D. bargain

20. Peter doesn’t want to live in the country when he grows up, nor _______ to live in the city.

A. will he want B. he will want C. does he want D. he wants

21. We _______ the harm and will take steps to prevent it happening.

A. inspect B. recognize C. select D. ignore

22. Rescue workers are on the way to save those who _______ in the mountains because of the heavy snow.

A. were trapped B. trapped C. are trapping D. are trapped

23. I was frightened to death. It was several minutes _______ I realized what was happening.

A. before B. since C. until D. after

24. She is determined to get what she wants, _______ she will have to wait 18 years for it.

A. as if B. only if C. if only D. even if

25. December is that time of year _______ we pack up our thoughts and prepare for the next year.

A. where B. that C. when D. which

26. — Owen just has had no luck with job-hunting. — _______. He should have worked harder in college.

A. Yes, I agree B. You are correct

C. No way D. I’m sorry, but I don’t agree

第二节完形填空 (共20小题;每小题1.5分, 满分30分)

阅读下面短文, 从短文后所给各题的四个选项 (A、B、C和D) 中选出可以填入空白处的最佳选项, 并在答题卡上将该项涂黑。

When I was small, my mom would use toast ( 土司面包 ) for dinner. I remember one __27__, after working all day, she still wanted to do something special for __28__. On that evening, my mom __29__ a plate of eggs, sausages and very burnt toast in front of my dad. I waited to see if anyone noticed. __30__ my dad just took his toast, __31__ at my mom and asked me how my day at school had been. Though I don’t __32__ what I told him that night, I do remember watching him put butter and jelly ( 果冻甜品 ) __33__ that toast. He ate it up __34__ , every single bite. After dinner, I remember hearing my mom say sorry to my dad for __35__ the toast. I’ll never forget what he said: “Honey, I love burnt toast.”Later that night, I went to kiss Daddy good __36__ . I asked him if he __37__ liked his toast burnt. He __38__ me in his arms and said: “Your Mommy worked very hard today. She’s really __39__ . And besides–a bit of burnt toast never hurts anyone!”

Life is full of imperfect things. __40__ is perfect. I’m not the best at anything. But I’ve learned something important over the years. We need to __41__ each other’s mistakes. We need to appreciate each other’s __42__. These two things are the keys to creating healthy, growing and lasting __43__. This rule goes for any relationship – friends, family, and even the people you __44__ on the bus. __45__ is the basis of everything, whether between a husband and wife, a parent and child or just between two friends. Don’t get __46__ if the toast gets burnt. Remember, burnt toast never hurts anyone. It’s the kind thoughts that count, and the people with those kind thoughts who make life worth living.

27. A. morning B. evening C. afternoon D. noon

28. A. herself B. dad C. us D. me

29. A. threw B. removed C. packed D. placed

30. A. But B. And C. So D. Or

31. A. shouted B. smiled C. laughed D. looked

32. A. recognize B. understand C. like D. remember

33. A. in B. beside C. on D. under

34. A. on purpose B. in relief C. as usual D. in a way

35. A. breaking B. burning C. softening D. boiling

36. A. night B. bye C. evening D. day

37. A. exactly B. really C. extremely D. quite

38. A. carried B. kept C. held D. controlled

39. A. tired B. caring C. stubborn D. determined

40. A. Everybody B. Nobody C. Anybody D. Somebody

41. A. accept B. know C. forget D. enjoy

42. A. shortcomings B. similarities C. successes D. differences

43. A. friendship B. power C. relationship D. attitude

44. A. meet with B. care about C. turn to D. deal with

45. A. Helping B. Ignoring C. Protecting D. Understanding

46. A. frightened B. upset C. amazed D. excited

第三部分阅读理解 (共两节 ; 满分30分)

第一节: (共10小题;每小题2分, 满分20分)

阅读下列短文, 从每题所给的四个选项 (A、B、C和D) 中, 选出最佳选项, 并在答题卡上将该项涂黑。

A

The accident happened just a few months after I picked up my new car. It was clearly not my fault ( 过错 ) . The other guy was so busy on his cell phone that he went right through a red light and ran into my car. My new and very beautiful car was destroyed. It was even frightening because my niece was asleep on the back seat and her father, my brother, was in the front passenger seat. He was not happy.

The police arrived and began taking statements. I explained that I had been going at about 55 kmph. “So you were going about 50 kmph…”he said.

“No, I said I was doing about 55 kmph, ” I said.

“Right, so you were doing about 50 kmph…”again he repeated.

In a slightly angry voice because I felt I wasn’t being heard, I said: “No! I was doing about 55 kmph!”

“OK, if that’s the way you want it, ” this time the offi cer simply replied.

I didn’t realize it at the time. The city speed limit is 50 kmph. My insurance company paid me for the damages to my car. However, I ended up getting 50 percent less than I would have from the other guy’s insurance company because I had insisted I was doing 55 kmph.

I thought about what had happened again. It suddenly struck me that the traffi c policeman had been trying to help me out. He had known something about the insurance that I had not. I might have insisted that I told the truth, but I could at least have said “Thank you” to him instead of acting so rudely.

Sometimes the hardest thing to do is to have a listening ear - let other people talk while you simply shut up and listen. Never forget - to hear, you have to be able to listen.

47. The writer was frightened because _______ when the accident happened.

A. the other driver was too careless B. his new beautiful car was destroyed

C. he had two passengers on his car D. he was making a phone call while driving

48. The policeman repeated the writer was going 50 kmph to _______.

A. question him on the city speed limit

B. help him to get out of the trouble

C. make him angry by ignoring him

D. show him he took careful statements

49. The most important lesson the writer learned from the accident is _______.

A. never to make a phone call while driving

B. never to make dishonest statements to police

C. to learn the details of the insurance items

D. to let others talk and be a good listener

B

Some desert animals can live through the summer heat and dryness because they are very unusual. The camel, for example, can experience and bear an increase in the temperature of its body and its blood of 9℃without anything bad happening to it. In addition, it can drink a lot of water at one time; then store enough water in its body to supply its needs for two weeks or more. The kangaroo rat ( 长鼻袋鼠 ) , on the other hand, gets all the water it needs from water that it produces when it breathes. However, most animals can’t bear it if their body temperature rises more than 5℃ . Nor can they store or produce water in their bodies like the camel and kangaroo rat. So, because of the high temperature of a typical summer day, most of them are active only in the night. Only after the sun has set does the desert come fully to life. The night is relatively cool, and the darkness provides protection, not only from the sun, but also from other animals and the birds. So the coming of darkness is the signal for most animals and insects to start again their search for water and food. When morning comes, most of them seek shelter again.

For many kinds of insects, living in the desert is easier than for animals. Like many desert plants, they have a waterproof skin which prevents water loss because of the high temperature. In addition, some insects spend all or most of their life below ground. Here, for most of the year at least, there is some water, and it is generally cooler than on the surface. In the case of ants, only grown-up ants leave the underground nests ( 巢穴 ) , and they do soonly to gather food or to defend the nest against attack.

50. The camel and the kangroo rat are different from other animals in that _______.

A. they are animals not usually seen in the desert

B. they can bear a great increase in body temperature

C. they can get the water they need through breathing

D. they can either store or produce water in their bodies

51. The desert is full of life _______.

A. when animals look for food and water at summer nights

B. when it is morning and everything becomes active

C. when dangerous animals and birds sleep in the summer sun

D. when it is evening and animals begin to look for shelter for safety

52. The underlined word “waterproof” in the last paragraph means _______.

A. something that keeps you dry in wet weather

B. something that stops water passing through

C. something that gets damaged by water

D. something that tells you that you need water

53. Which of the following might serve as the best title for the passage?

A. Living Actively at Nights in the Desert.

B. Looking for Food and Water in the Desert.

C. Surviving Heat and Dryness in the Desert.

D. Finding Shelter from Enemy in the Desert.

C

Mountains & Valleys Tour

This 8-day tour takes you up and down, through coffee country, tobacco fi elds and farms. You’ll travel from the land of horses and cowboys to the ground that produces some of the country’s sweetest fruit, seeing high hilltops to Central America’s largest body of water.

Destination ( 目的地 ) : Managua, Nicaragua

Trip Length: 8 days

Price: From $1750 to $1850 per person

Age: 7 to 65+

Do It Yourself W-Trek

This do-it-yourself hiking is so designed that you need walk to the lookout point to the famous Towers, the rushing French river and the hanging glaciers, sleeping in mountain hotels. And of course, it takes plenty of strength.

Destination: Santiago, Chile

Trip Length: 11 days

Price: From $1850 to $2050 per person

Age: 18 to 65+

Society Islands, Tahiti

The islands of Tahiti in the South Pacifi c offer tourists a great destination. From our Tahiti hotels, sail out and enjoy the 118 islands. With high mountains, white sand, blue houses and green waters, this island has something for everyone.

Destination: Tahiti, French Polynesia

Trip Length: 7 days

Price: From $4000 to $6000 per person

Age: 6 to 65+

City Tour around Italy

Italy is perfect for those who enjoy the arts, architecture, breathtaking scenery, and beautiful beaches. Thejourney begins with Venice or Milan, then Florence and Rome. A quick train ride will get you to the beautiful waters at Amalfi Coast. Your last night will be spent in Naples.

Destination: Amalfi Coast; Florence; Naples; Rome; Venice; Milan, Italy

Trip Length: 16 days

Price: From $2500 to $ 3500 per person

Age: 8 to 65+

54. With a week to afford for a vacation, Willie will fi nd the trip to _______ best suits his schedule.

A. Santiago, Chile B. Tahiti, French Polynesia

C. Italian cities D. Managua, Nicaragua

55. The Jones are taking their nine-year-old son on an art trip, they would probably choose “_______”.

A. Mountains & Valleys Tour B. Do It Yourself W-Trek

C. Society Islands, Tahiti D. City Tour around Italy

56. Older people might refuse to consider Do It Yourself W-Trek because _______.

A. the price is too high B. the trip lasts a bit long

C. the hiking is tiring D. the age limit is loose

第二节 (共5小题;每小题2分, 满分10分)

阅读下面短文。根据短文内容, 从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。 (注意:选E涂AB;选F涂AC;选G涂AD)

D

Effects ( 影响 ) of Television

Television affects the way people spend their time and what and how they learn. Some scientists believe TV has a greater infl uence on young people than on adults ( 成人 ) .

●Effects on free time

A typical ( 典型的 ) adult spends more time watching TV than doing anything else except sleeping and working. ___57___ It takes time away from other activities of adults, such as reading, conversation, social gatherings, and exercise.

●Effects on learning

Television is of great help to what home viewers learn. ___58___ However, TV also may add to people’s bad impressions of the world.

1. ___59___

No communication system has ever provided so many people with new experiences as television has. Without leaving their homes, TV viewers can see how people in far-off lands look and live. Television takes viewers to deserts, jungles ( 丛林 ) , and the ocean f loor. A TV viewer can see how a famous actor performs the role of Hamlet…

2. Harmful impressions

Television programs often show people who lead more wonderful lives and are richer than most of us. ___60___ As a result, the expectations of us are raised. One harmful effect results when people fail to achieve the success they see on TV.

●Effects on young people

___61___ Parents have long been concerned about the amount ( 数量 ) of time young people spend watching TV. Studies have connected watching a lot of television with poor performance in school. However, some experts don’t believe that TV viewing actually causes students to perform poorly.

A. Enriched experience

B. Fast communication

C. It improves people’s learning by widening their experience.

D. Watching television improves the students’ performance in school.

E. There is little agreement about how television affects young people.

F. In addition, TV advertisements try to persuade us to buy many unwanted goods.

G. Watching television may be the most time-costing free-time activity among adults.

第 II 卷 (共 56 分)

听力:非选择题部分 (共4小题。每小题1.5分, 满分6分)

第四部分:填空 (共三节, 满分20分)

第一节:单词拼写 (共5小题。每小题1分, 满分5分)

根据下列句子及所给汉语注释, 写出空缺处各单词的正确形式。 (每空只写一词)

66. She gladly gave up her part-time job and_______ ( 专心于 ) herself entirely to her art.66. ___________

67. The government sent millions of dollars’ _______ ( 价值 ) of supplies to the disaster-hit area. 67. ___________

68. Women and girls must be treated _______ ( 平等地 ) if a country is to grow. 68. ___________

69. This year, Buick got the fi rst place as the most _______ ( 可靠的 ) car in the world. 69. ___________

70. It will take the scientists six weeks to _______ ( 探测 ) the underwater mountains. 70. ___________

第二节:完成句子 (共5小题。每空1分, 满分10分)

根据所给汉意, 补全下列英文句子, 每空只填一词。

71. 让我们携手保护濒危物种, 使其不致灭绝。

Let’s work together to ________ endangered species ________ dying out.

72. 直到多年以后我才见到了保罗。

________ wasn’t until after many years ________ I met Paul.

73. 戴茜仍在和双方商谈以寻求解决问题的方法。

Daisy is still talking to both sides ________ ________ of a way to solve their problem.

74. 最终决断前你一定要花时间去真正地了解他。

Take the time to really learn about him before you ________ ________ your mind.

75. 她在以前的生活中从来没有经历过这样的困难。

Never before in her life has she _______ _______ such diffi culties.

第三节:短文填空 (共5小题。每小题1分, 满分5分)

在短文的空白处填入合适的单词, 使短文意义完整, 逻辑通顺。答案写在短文后面的指定位置。 (每空只填一词)

Do you know why English has changed over time? Actually all languages change and develop. Old English was very different from the English spoken today. It was 76 more on German than the English we speak at present. Then, English gradually became 77 like German because the settlers, who spoke fi rst Danish and later French, 78 Britain between about AD 800 and 1150. These new settlers enriched the English language and especially its vocabulary. By the 1600’s Shakespeare was able to make 79 of a wider vocabulary than ever before. Finally by the 19th century the language was settled. Now, English is also spoken 80 a foreign or second language in many parts of the world.

76. ________ 77. ________ 78. ________ 79. ________ 80. ________

第五部分:写作 (共两节, 满分30分)

第四节:短文改错 (共10小题;每小题1分, 满分10分)

读下面的短文, 文中共有10处语言错误, 每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。

增加:在缺词处加一个漏字符号 (∧) , 并在其下面写出该加的词。

删除:把多余的词用斜线 () 划掉。

修改:在错的词下划一横线, 并在该词下面写出修改后的词。

注意:1. 每处错误及其修改均仅限一词。

2. 只允许修改10处, 多者 (从第11处起) 不计分。

3. 必须按答题要求做题, 否则不给分。

Hi Susan,

We’re planning a party for Xiaoming’s birthday, that will be held at 8 pm this Friday after the evening classes. We’d like to invited you to the party. We want to give him a surprise, so please keep quietly about it. We’ll gather at the Students’ Club, and each of them will prepare a little present. When he comes, and we’ll light the candles and sing “Happy Birthday” together for him. Then the cake will cut and we’ll sing several song and play games. The party is going to last about a hour. It’ll be nice to see how exciting he will be. I’m sure you would have a good time at the party, too.

Yours,

Li Hua

第五节:书面表达 (满分20分)

最近, 某英语报社就要不要继续寻找丢失的琥珀屋 (Amber Room) 展开了讨论。请你就以下要点写一篇短文 :

1. 它由精选稀有的琥珀制成, 并用金子和珠宝加以装饰。

2. 它的设计风格奇特, 具有很大的艺术学习价值。

3. 它是珍贵文化遗产, 具有历史研究价值。

4. 寻找的过程也是研究的过程, 所以值得寻找。

注意:1. 可以根据要点适当增加细节, 字数80左右。

2. 开头已给出, 不计入总词数。

Recently, we had a discussion about whether we should continue to search for the Amber Room. ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

附参考答案

I 卷

听力:1. B 2. C 3. A 4. C 5. C 6. C 7. B 8. B 9. A 10. C 11. C 12. A 13. A 14. A 15. B 16. C

单项选择:17. A 18. C 19. A 20. C 21.B 22.D 23. A 24. D 25. C 26.D

完形填空:27. B 28. C 29. D 30. A 31.B 32. D 33. C 34. C 35. B 36. A 37. B 38. C 39. A 40. B 41. A 42. D 43. C 44. A 45. D 46. B

阅读理解:47. C 48. B 49. D 50. D 51. A 52. B 53. C 54. B 55. D 56. C 57. G 58. C 59. A 60. F 61. E

II 卷

62. stadium 63. transport / transportation 64. English 65. Green

(62-65小题旨在考查学生在听中获取信息的能力。建议:62、63题中如有一个字母的拼写错误, 或64、65题中首字母小写, 可给分。)

66. devoted 67. worth 68. equally 69. reliable 70. explore

71. protect…from 72. It…that 73. in search 74. make up 75. gone through

76. based 77. less 78. ruled / governed / controlled 79. use 80. as

短文改错

Hi Susan,

We’re planning a party for Xiaoming’s birthday, will be held at 8 pm this Friday afterthe evening classes. We’d like toyou to the party. We want to give him a surprise, so please keepabout it. We’ll gather at the Students’ Club, and each ofwillprepare a little present. When he comeswe’ll light the candles and sing “HappyBirthday” together for him. Then the cake willcut and we’ll sing severaand playgames. The party is going to last abouthour. It’ll be nice to see howhe will be.I’m sure youhave a good time at the party, too

Yours,

Li Hua

书面表达

One possible version

Most ofus think it is well worth doing. Firstly, several tons of rare amber were selected to make the Amber Room, which was also decorated with gold and jewels. Secondly, the design of the room was in such a fancy style that artists today can learn a lot from it. In addition, as a cultural relic, it is of great value to the study of history. Finally, while searching for it, we are also doing a kind of research. So there is no doubt that we should continue our search.

听力录音稿

Text 1

M: Excuse me, can you tell me if this bus goes to Park Square?

W: Sorry, I’m afraid I can’t. I’ve only been here a few weeks myself.

Text 2

W: Why do you still lie in bed? Just look at the rubbish all around you.

M: You shouldn’t speak like that. I feel a bit sick today.

Text 3

W: When will we be arriving in London?

M: We still have to fl y another forty minutes before we arrive at Gatvick.

Text 4

M: If you’d like to go to the concert this Friday, my sister will give me two tickets for tomorrow.

W: Thank you, but I promised my friend that I’d watch her children.

Text 5

W: I’m not feeling so well.

M: Get some rest and take these three times a day and you will feel better. If you don’t, come back and see me.

Text 6

M: Hi, Lily. Is there anything I can do for you?

W: Oh, yes. I’d like to send a postcard to my grandparents. Where’s the post offi ce?

M: I’m going to the post offi ce after school. Shall I post it for you or shall we go together?

W: Let’s go together then. Tomorrow is my birthday. Will you come to my birthday party?

M: Wow, how great! I’d love to. I will bring you a gift.

W: Thanks. Oh, by the way, I don’t have many friends yet. Would you like to bring your friends too?

M: That will be wonderful. I’ll ask my best friends to join us. Can we gather at 6 pm after the classes?

W: Better a little later, say, 6:15 at the hall?

M: OK. We’re sure to have a good time.

W: Thanks a lot.

Text 7

M: It has been proved that animals and insects have their own languages.

W: Really? Tell me more!

M: Well, their languages are not like ours. They have no letters or characters.

W: Then how do you decide what they are?

M: It depends on what you see and hear. For example, bees can talk by dancing.

W: I see. I’m always wondering why my dog barks in certain ways. If I knew his language, I would get along with him better!

M: Actually you can. Someone in Japan has invented a machine to translate a dog’s bark.

W: Great! I’ve got to buy one — I hope it won’t be diffi cult to buy a machine like this.

Text 8

W: Hi, Sam, what do you think? We can go to the ruins today. We can also go to the ruins tomorrow.

M: Let’s go tomorrow. The students are all too tired today. One said that the room was not clean and that it was not very comfortable, either.

W: Well, I think the rooms are very clean and comfortable and I have slept very well in mine. Did you notice that Marco and Peter didn’t come to the talk?

M: I suppose they were tired, but that’s not a very good excuse. Well, after visiting the ruins tomorrow, we can then have a rest. We can go to the Indian Restaurant.

W: Good idea! That’s a very popular restaurant. I’m sure our students will like it.

Text 9

W: David, do men help out while women cook in your country?

M: I think it’s changed a lot over the years. Now, men are supposed to help cook and clean.

W: Does your father cook at home?

M: No. Usually, my mom makes the meals. But actually, what I fi nd interesting is that many young husbands will help cook.

W: That’s interesting. What about you, David? Do you cook at home?

M: Well, I don’t know how to cook. The best cook in our family is my dad, actually. And he actually used to get home earlier than my mom. So he would do most of the cooking.

W: Did you ever want to learn cooking?

M: No, I’m quite ashamed. I never did really learn cooking from my parents. Did your mother show you how to cook?

W: She did because she wanted me to learn more about her mother country, but it’s so diffi cult to cook Chinese meals.

Text 10

When choosing a city to host the Olympics, there are certain things we need to consider. The fi rst is the sports facilities. The city must have an Olympic stadium and also has to provide fi rst-class training grounds. The chosen city should also have plenty of good hotels and must have an international airport nearby.

The city itself should be clean and public transport ought to be fast and convenient. If there were lots of good restaurants in the city, this would make it more attractive.

甘肃兰州市A卷试题 第4篇

郢人有遗^①燕相国书^②者，夜书，火不明，因谓持烛者曰：“举烛。”云而过^③书举烛。举烛，非书意也。燕相受书而说之，曰：“举烛者，尚明也；尚明也者，举贤而任之。”燕相白王，王大悦，国以治。治则治矣，非书意也！今世学者，多类此。

[注]①遗（wèi）：给，送。②书：信。③过：错误，过失。

1.结合链接材料，用现代汉语翻译文中画线的句子。（2分）

[链接材料]《古汉语常用字字典》中“说”的义项有：①陈述，解说。②言论，主张，学说。③劝说，说服。④通“悦”，喜欢，高兴。

2.对郢人“过书举烛”原因的分析，正确的一项是（ ）（3分）

A.夜晚灯光昏暗 B.一边说一边写

C.曲解了原意 D.有意讨好燕王

3.“今世学者，多类此”中“此”指代什么？从中可以看出作者对“今世学者”持怎样的态度？（5分）

________

[推荐理由]

以上试题中的选文，阅读起来略有难度，大部分选文篇幅较长。

这几个地方试题的前两题，以考查字词理解、句子翻译为主，考查的形式比较灵活。如甘肃兰州市A卷试题第1题，让考生根据语境，先判断句子中关键词“说”的意思，然后翻译句子，比较新颖。

uml期末考试题a卷答案 第5篇

一、（一）

1、交际性、礼节性

2、上行文、下行文

3、介绍信

4、标题、正文

5、目标、措施

（二）1、DCADB

二、1、标题、向谁借、币种、数额、大写、归还日期、手写签名、借款日期

2、计划：是事前行为、工作安排、做什么？怎么做？

总结：是事后行为、工作回顾、做了什么？做得怎样？

三、格式、事由、祝语、落款

四、略

uml期末考试题a卷答案 第6篇

一、单项选择题(本大题共20小题，每小题1分，共20分)在每小题列出的四个备选项中只有一个是符合题目要求的，请将其代码填写在题后的括号内。错选、多选或未选均无分。

1.大多数纯粹风险属于()A.经济风险 B.静态风险 C.特定风险 D.财产风险 2.以下属于投机风险的是()A.交通事故 B.买卖股票 C.地震 D.火灾 3．保险属于（）

A.避免风险 B.自留风险

C.中和风险 D.转移风险

4.安装避雷针属于（）A.损失抑制 B.损失预防

C.风险避免 D.风险转移

5.医生在手术前要求病人家属签字的行为属于()A.风险避免 B.风险隔离 C.风险转移 D.风险自留 6.多米诺骨牌理论的创立者是()A.哈顿 B.海因里希 C.加拉格尔 D.马歇尔 7.在风险事故发生前达成的借贷协议属于（）

A.内部借款 B.特别贷款 C.应急贷款 D.抵押借款

8.营业中断损失属于()A.直接损失 B.间接损失 C.责任损失 D.额外费用损失

9.当保险方与被保险方对合同的理解不一致时，对合同的解释应有利于()A.保险方 B.第三方 C.被保险方 D.具体情况具体确定 10.关于团体保险以下说法正确的是（）

A.保险金额无上限

B.增加了逆选择

C.对团体的性质有要求

D.不能免体检

11.实施风险管理的首要步骤是（）

A.风险识别

B.风险评价

C.风险处理

D.风险管理决策

12.选择保险人时，以下因素中最重要的是（）

A.费率高低

B.规模大小

C.偿付能力

D.折扣多少

13.以下属于特定风险的是（）

A.战争

B.通货膨胀

C.自然灾害

D.偷窃

14.在一定的概率水平下，单一风险单位因单一事故所致的最大损失称为（）

A.最大可能损失

B.最大预期损失

C.损失期望值

D.最大可能损失 15.企业普遍采用的风险管理组织是（）

A.直线制

B.职能制

C.直线职能制

D.选择制

16.在火灾保险中，最常用的共保条款比例是（）

A.60%

B.70%

C.80%

D.90%

17.以下不属于保险与自留相结合的方式是（）

A.不足额保险

B.足额保险

C.自负额保险

D.限制损失保险

18.被保险人纵火属于（）

A.道德风险因素

B.实质风险因素

C.心理风险因素

D.有形风险因素 19.中和用处理（）

A.纯粹风险

B.投机风险

C.人身风险

D.国家风险

20.以人们行为为控制着眼点的损失控制技术是（）

A.损失预防

B.损失抑制

C.工程法

D.行为法

二、多项选择题(本大题共10小题，每小题2分，共20分)在每小题列出的五个备选项中至少有两个是符合题目要求的，请将其代码填写在题后的括号内。错选、多选、少选或未选均无分。

21.风险管理的损后目标包括（）

A.经济目标 B.企业生存目标 C.安全系数目标 D.经营连续性目标 E.合法性目标 22.在风险管理中，识别风险的方式有()A.现场调查法 B.标准调查表 C.财务报表法 D.流程图法 E.投入产出分析法 23.厘订保险费率的原则是()A.保证保偿 B.公平合理 C.相对稳定 D.促进防损 E.节省成本 24.我国的商业保险公司的组织形式有（）

A.国有独资公司 B.相互保险公司 C.股份有限公司 D.交互保险公司 E.有限责任公司

25.经常用来表示连续型变量的分布有（）

A.泊松分布

B.正态分布 C.指数分布 D.二项分布 E.对数正态分布

26.风险管理决策的特点是()A.属于确定情况下的决策 B.属于不确定情况下的决策 C.需要定期评估、适时调整 D.决策绩效在短期内可显现 E.决策绩效在短期内不明显 27.水灾这种风险属于()A.动态风险 B.静态风险 C.纯粹风险 D.社会风险 E.国家风险 28.保险争议处理的方法有()A.协商 B.调解 C.仲裁 D.诉讼 E.行政诉讼 29.下列属于风险因素的有()A.健康记录 B.路面潮湿 C.火灾 D.汽车性能 E.天干物燥 30.保险争议处理原则有（）A.诚信

B.适法

C.意图解释 D.有利于被保险方 E.文义解释

31.风险管理人员选购风险管理软件时应考虑的因素有（）

A.用户界面友好

B.排他性

C.可靠性与综合性 D.安全性 E.容错性与兼容性

32.确定保险金额的方法有（）

A.定值方式

B.重置价值方式

C.需要法 D.不定值方式 E.原值或原值加成方式

33.专业自保公司的优点包括（）

A.保险成本较低

B.承保弹性较大

C.租税负担减轻 D.业务质量好 E.损失控制加强

34.计划性风险自留的具体措施有（）

A.组建专业自保公司

B.将损失摊入经营成本

C.建立意外损失基金 D.借款 E.自负额保险

35.下列属于损失预防的有（）

A.装设避雷针

B.安装自动喷淋装置

C.配置灭火器 D.安装热感报警器 E.安装烟感报警器 36.损失抑制通常实施于（）

A.风险管理计划阶段

B.损失发生前

C.损失发生后 D.损失发生时 E.风险管理评价阶段

37.按照形成损失的原因为标准分类，可把风险分为（）

A.动态风险

B.自然风险

C.社会风险 D.经济风险 E.政治风险

38.企业财产风险导致的减少收益包括（）

A.租金收入减少损失

B.营业中断损失

C.产成品利润损失 D.应收账款减少损失 E.连带营业中断损失

39.引起火灾的道德风险因素包括（）

A.故意加大火势

B.助燃物

C.点火源 D.侥幸心理 E.纵火 40.风险的特征有（）

A.客观性

B.可变性

C.规律性 D.侥幸性 E.偶然性

三、简答题（本大题共5小题，每小题6分，共30分）41.简述企业风险自留的筹资措施。

42.简述财务型非保险转移的实施方式。

43.简述一揽子保险的优点。

44.简述风险管理的内涵和内容。

45.简述损失控制的概念和种类。

四、论述题（本大题共3小题，每小题10分，共30分）46.试述风险的分类标准及主要类别，并举例说明。

47.保险事故发生后，被保险方应注意做好哪些工作？

48.试述保险的利与弊。

参考答案

一、单项选择题

1、D

2、B

3、D

4、B

5、A

6、B

7、C

8、B

9、C

10、D

11、A

12、C

13、D

14、B

15、C

16、C

17、B

18、A

19、B

20、D

二、多项选择题

21、BD

22、ABCD

23、ABCD

24、AC

25、AC

26、BCE

27、BC

28、ABCD

29、BDE

30、ABCDE

31、ACDE

32、ABCE

33、ABCE

34、ABCDE

35、ADE

36、CD

37、BCDE

38、ABCDE

39、AE

40、ABE

三、简答题

41、答：企业风险自留的筹资措施主要有：内部借款；特别借款；应急借款。

42、答：中和；免责约定；保证书；公司化。

43、答：成本更低，保费更便宜；管理一个保险合同只与一家保险公司打交道，比多家公司打交道方便；不要求保单标准化，可以更多地从企业风险管理实际出发，以寻求险别、服务和成本的最佳组合。

44、答： 风险管理是指经济单位通过对风险的识别和衡量，采用合理的经济和技术手段对风险加以处理，以最小的成本获得最大安全保障的一种管理行为。风险管理的主要内容包括：风险识别；风险衡量；风险处理；风险管理评价。

45、答：损失控制是指企业对不愿放弃也不愿转移的风险，通过降低其损失发生的概率，缩小其损失发生的程度来达到控制目的的各种控制技术或方法。根据目的不同，可分为损失预防和损失抑制；按照所采取的措施的性质，可分为工程法和行为法；按照执行时间分，可分为损失发生前、损失发生时、损失发生后的损失控制方法。

四、论述题

46、答： 以是否由经济社会变动而引起为标准，可分为静态风险和动态风险；按照是否有获利机会为标准，可分为纯粹风险和投机风险；按照潜在的损失形态为标准，可分为财产风险、人身风险和责任风险；按照形成损失的原因为标准，可分为自然风险、社会风险、经济风险和政治风险；按照承担风险的主体，可以分为个人风险、家庭风险、企业风险、国家风险等；按照风险所涉及的范围划分，可分为基本风险、特定风险等。

47、答：积极施救；损失通知；现场保护；损失举证。

48、答：利：补偿风险损失，保障经济生活安定；减少不确定性，促进资源合理配置；为社会提供长期资本来源；提供风险管理服务；