英语文体学教程教案范文

英语文体学教程教案范文第1篇

2. 在商务信函中，交易的双方都可以写信将己方对交易中具体问题的看法、要求或理由清楚地告知对方，这类就是还价信。 (填空 )

3.完全归纳 推理是根据对某事物中每一个对象进行研究，而做出关于该事物的一般性结论的推理。 (填空 )

4. 计划是要下达落实的，这要求计划需具备( )。 (单选 )

A.内容的预见性

B.目标的现实性

C.措施的可行性

D.作用的约束性

5. 一切计划最终是依靠人民群众的智慧和行动去完成的，这说明制定计划要( )。 (单选 )

A.要量力而行，留有余地

B.走群众路线，确保计划的完善可行

C.突出计划的可操作性

D.突出中心和重点工作，兼顾一般

6. 经济合同的主体是指( )。 (单选 )

A.当事人的名称或者姓名和住所

B.要达到的经济目的

C.数量与质量

D.价款或报酬

7. 在科技文章中，有的文章会给人一种陈旧感，这从反面提醒我们科技论文写作( )。 (单选 )

A.要体现自己的特点

B.要合理使用素材

C.要注意提炼观点

D.要把握文章的时效性

8. 述职报告与工作总结的不同之处包括( )。 (多选 )

A.评价的性质不同

B.汇报的侧重点不同

C.陈述的程序不同

D.采用的人称不同

9. 拟写礼仪信函的注意事项有( )。 (多选 )

A.适时适景适人适言

B.词语使用客套有礼

C.追求书面化

D.避免听觉误会

10. 科技论文写作的最基本思维方法包括( )。 (多选 )

A.形式逻辑的推理方法

B.辩证逻辑的思维方法

C.创造性思维方法

D.专业逻辑思维方法

11. 不完全归纳推理又分为简单枚举归纳推理和科学归纳推理。 (判断 )

正确 错误

12. 科技论文写作的目的是为了指导和推动工作，提高工作质量。 (判断 )

正确 错误

13. 准确的语言必须最大限度地同客观事物相一致，因此它是客观的。 (判断 ) 正确 错误

14. 学术论文的基本特征中的理论性，首先就体现在论述的严整上。 (判断 )

正确 错误

15. 致歉信的内容一般包括哪些? (简答 )

英语文体学教程教案范文第2篇

Objectives: to take notes as completely as possible in class.

to present their interpretations of each paragraph.

Section one Pre-reading questions:

(15 mins.)

1. What does hobby’ mean? (refer to Lib. work) 2. Do you have any hobbies? What are they? 3. Do your hobbies do you any good? In what ways? 4. Who is W. Churchill? What’s his hobby you know from what you have learned or from this text? (refer to Lib. work)

In-reading interpretation:

The teacher explains every sentence to the students while the latter try to take notes as quickly and completely as possible. After the text interpretation, the students are required to explain some sentences by their own. Para.1 (15 mins.)

1. Worry is a spasm of emotion; the mind catches hold of something and will not let it go.

spasm: an involuntary muscular contraction; here, a sudden violent spell (of); a sudden convulsive movement

Worry is a kind of feeling which catches you suddenly so that you can’t have any peace of mind. This feeling arises when you think about something without being able to discontinue thinking about it. Thus worry results. 2. It is useless to argue with the mind in this condition.

in this condition = when the mind catches hold of something and will not let it go

It is of no use trying to stop the troubled mind / the worry when it catches

1 hold of something and will not let it go. i.e., when worry comes. 3. The stronger the will, the more futile the task.

(LW6-1)

The stronger your will (to argue with the mind, or to stop the worry) is, the more ineffective/unsuccessful/useless it will be for you to achieve this task of stopping the worry.

The more you attempt to shake off your worry, the harder it will be for you to get rid of it / have it off your mind.

Then what can we do to stop the worry? 4. One can gently insinuate something else into its convulsive grasp.

insinuate = introduce indirectly and subtly

convulsive grasp = the worry

The only way is to have something else in mind so that it will not be grasped by worry / so as to replace the worry.

What does something else’ imply?

Something else implies the hobby. 5. And if this something else is rightly chosen, if it is really attended by the illumination of another field of interest, gradually, and often quite swiftly, the old undue grip relaxes and the process of recuperation and repair begins.

attend = accompanied (comp.3-2)

illumination = enlightenment, edification

another field of interest = hobby

the old undue grip = worry

recuperation and repair = not becoming worried any longer

If you choose the right thing to conquer your mind, if you have another field of interest to enlighten you, your worry, gradually or swiftly, will be relieved. / you will be released from the worry. 6. This para. is about worry, which is repeatedly talked about. Instead of mentioning worry’ again and again whenever it is talked about, Churchill uses some other phrases to refer to this annoying state of mind so as to avoid the monotony of expressions. Identify these phrases in the 1st paragraph. (comp.3-1)

a spasm of emotion, its convulsive grasp, the old undue grip

2

Para.2

(10 mins.)

1. The cultivation of a hobby and new forms of interest is therefore a policy of first importance to a public man.

It is the most important for a public man to cultivate a hobby, because he is likely to have more worries in his work concerned with interrelationships with various kinds of people. 2. But this is not a business that can be undertaken in a day or swiftly improvised by a mere command of the will.

The growth of alternative mental interests is a long process.

improvise = make or do without preparation, practice, sufficient material, etc.

But a hobby cannot be cultivated and developed so quickly as you expect in your business. No matter how strong your will is, hobby cultivation has to undergo a long process. 3. The seeds must be carefully chosen; they must fall on good ground; they must be sedulously tended, if the vivifying fruits are to be at hand when needed.

(comp.3-3) This is a metaphor to describe the cultivation of a hobby. Explain it.

The author compares hobby’ to seed’, fitness (of a hobby) to an individual’ to good ground’, and the effect (in lessening one’s worry)’ to fruit’ so that the reader can have something concrete to look at. This is certainly a more effective way to explain an idea, esp. an abstract or complex idea. (Analysis)

sedulously = diligently, carefully, assiduously

vivifying fruits = results that give one relaxation / refreshment

The cultivation of a hobby is compared to that of a plant. First of all, the right hobby (the seed of a plant) must be carefully chosen for a person (good ground); then the process of cultivating a hobby, like that of growing a plant, requires care and effort. Only in this way can one reap in due time the fruit of one’s laborfor them a new pleasure, a new excitement is only an additional satiation. (LW6-4)

command = have within reach, be master of, possess

gratify = give pleasure or satisfaction to, indulge

caprice = sudden wish to have, or do sth., whim

satiation = complete satisfaction, wearying oneself with too much

Since those very wealthy people can afford to get access to almost anything they may think of ( those people can get whatever they want) and to turn the most fanciful ideas into reality (to turn whatever they dream or desire into reality), there is nothing in this world that can interest or excite them any more. To them, a new pleasure, a new excitement may very often make them even more bored about life. They are the unfortunate people.

(comp.3-5) Why does Churchill classify as unfortunate those people who can command everything they want, gratify every caprice and lay their hands on almost every object of desire? Do you think Churchill’s attitude towards those people is really one of sympathy?

These people are simply hopeless; nothing works to relieve them of their boredom. Churchill does not really feel sympathetic towards them. Note the phrase avenging boredom’. He seems to think that this is what they deserve. 2. In vain they rush frantically round from place to place, trying to escape from avenging boredom by mere clatter and motion.

frantically = widely excited (with joy, anxiety, pain, etc.)狂乱地

avenging boredom = (note 3) boredom that gives (them) no peace or that inflicts suffering (upon them)

clatter and motion = (note 4) This refers to the frantic rush from place to place of those who can command all they want.

These kind of people rush frantically here and there (which implies, do this and that as their hobbies), talk this and that, intending to escape from the boredom they are deeply involved in, but their effort is in vain.

6 3.

For them discipline in one form or another is the most hopeful path.

How do you understand discipline’ here? (comp.3-6)

Regularity, a more regularized way of life

This sentence is a suggestion for this kind of people: to lead a regularized way of life. Only in this way can they escape from the boredom.

Para.5

(15 mins.) 1. It may also be said that rational, industrious, useful human beings are divided into two classes: first, those whose work is work and whose pleasure is pleasure; and secondly, those whose work and pleasure are one.

Here another classification of human beings is made: 1) those who take work and pleasure as two distinguished things, 2) those who combine work and pleasure together, getting pleasure from the work. 2. Of these the former are the majority. They have their compensations. The long hours in the office or the factory bring with them as their reward, not only the means of sustenance, but a keen appetite for pleasure even in its simplest and most modest forms.

compensation = sth to make up for, here referring to the following sentence.

sustenance = (flourishing quality of) food and drink 营养, 食物

Their long-hour work brings them bread, or they have to earn their living by working hard. After work, they relax themselves and enjoy themselves in a simple way.

(comp.3-7) Can you suggest one or two of the simplest and most modest forms of pleasure?

Jogging, taking a walk, listening to music on the radio, watching TV, gardening 3. But Fortune’s favored children belong to the second class.

In what sense are the second class of people, i.e., those whose work and pleasure are one, Fortune’s favored children’? (comp.3-8) or, why does the author call the 2nd class fortune’s favored children’?

There is never a clash between work and pleasure. They are always happy

7 to work. They are just like children who take everything as pleasure. 4. Their life is a natural harmony. For them the working hours are never long enough. Each day is a holiday, and ordinary holidays when they come are grudged as enforced interruptions in an absorbing vocation.

grudged = accepted with great reluctance (comp.3-9)

This class of people enjoy their work, and take it as a kind of pleasure. They enjoy every working day so much that they regard the weekends and the public holidays as the interruptions of their delightful work. They are quite reluctant to take any holidays. 5. Yet to both classes the need of an alternative outlook, of a change of atmosphere, of a diversion of effort, is essential.

An alternative outlook, a change of atmosphere, a diversion of effort all refer to hobby’.

So it is of the first importance / of the great necessity for both of the classes to cultivate a hobby. Everyone should have a hobby. 6. Indeed, it may well be that those whose work is their pleasure are those who most need the means of banishing it at intervals from their minds.

(comp.3-10) What does the word it’ refer to?

their work

(comp.3-11) the means of banishing it at intervals from their minds refers to the notion of hobby’.

(LW6-5) In fact, (it is probably those whose work provides them with their enjoyment who are most in need of periodic distractions from it. i.e.,) the second class of people are most in need of cultivating a hobby. Homework assignment:

Read your own notes and consult others’ to make it complete in order to understand the text fully/thoroughly. Mark where you find difficult and raise your questions in the next class.

Read O & D and try to answer the question.

Section two 1. Pose your problems for discussion (20 mins.)

8 2. Comp. 1: the purpose of the writing (B) - to bring home to the reader the importance of cultivating a rightly chosen hobby. (5 mins.) 3. Comp. 2: True or false

(5 mins.) 4. O & D: What Churchill argues for in this passage is obviously the significance of a good hobby for rational, industrious human beings. But the 1st para. is devoted to a definition of worry’, and a large portion of the rest of the text to the classifications of human beings. How are they relevant to his argument?

(10 mins.)

Churchill’s concern here is the role hobbies play in relaxing the mind of rational, industrious, useful human beings. To explain how a hobby works, he must first of all explain what worry really is. But Churchill is not of the opinion that any given hobby can produce this soothing effect under all circumstances. To make this clear, he has to make the first classification. He then turns to classifying the majority of human beings into two further categories. The purpose of doing this is to emphasize the point that hobby is necessary for all including those who think they do not need one as a diversion from work; as a matter of fact, they are the ones for whom the cultivation of a hobby is even more necessary. 4. Interaction activity: (LW7) Talk about how a hobby can sometimes help to release your worry.

a. Brainstorming in the groups (10 mins.)

b. Air the opinions in class (15 mins.)

Section three TEXT 2 A DEBT TO DICKENS Pearl S. Buck

Read the text by the students themselves and retell it by using I’ or Pearl S. Buck’.

Cues: a seven-year child, in a remote Chinese countryside, the valley, the Youngtze River;

the boat folk and the farm folk, lingered and saw the customs, the way of living, fishing and thrashing, the babies alive and dead;

foreign devil, yellow curls and blue eyes, alien and isolated, parents too busy to care for her;

an impossibly voracious reader, read everything she could get;

novels by Charles Dickens, deep in them, read them again and again, over and over for about ten years, feel herself at home, not alien, entered into her own heritage;

英语文体学教程教案范文第3篇

一、学习目标(根据题目及是否给出所教班级学生条件等调整) 1. 准确掌握重点字词和读音的意义，了解词的有关知识 2. 分析词与景的关系，理清作者的基本思路和方法

3. 体会词人豪迈的思想感情，意识到不断充实的精神生活、完美人格的重要性。

教学重点、难点

二、课堂导入：(1-2分钟) 略(

1、温故知新：同学们，在上节课当中我们学习了。。。我们先来回忆一下，谁还记得。。。?作者是怎样描写的?谁来回答下?很好，下面我们就来学习另一个人物，板书。

2、情境导入：运用图片、音乐、幻灯设备;老师这里有。。，请同学跟我一起看一下，这里是。。。，大家看后有什么影响，谁来发表一下看法?总结

3、举例

这就是我们今天要学习的内容。。。

三、教学实施

1. 在黑板上写出学习目标、本文重点掌握的词语、生字、拼音;

2. 播放录音，或者自行朗读，让学生圈出停顿、重读，以及认为对理解本文思路有重要作用的词句;

3. 开着互动式教学，通过提问回答评价的形式引导学生层层深入地开着教学; 1) 自读课文，回答问题

2) 分组讨论，注意倾听，汇报心得 4. 老师总结

四、巩固提高

五、布置课后作业

六、小结

根据板书进行归纳

七、教学评价(答辩环节，从导入、实施等环节是否实现教学目标等)

相关文学常识： 词的有关知识： 词兴起于隋唐，是一种和乐可唱、句式长短不齐的诗体。初起时称“曲子”“杂曲子”“曲子词”，后来也称作“乐府”(如《东坡乐府》)“长短句”(如《稼轩长短句》)或“诗余”(如《草堂诗余》)等。它的特点是“词有定格，句有定数，字有定声。”每首词都有一个曲词名称，叫“词牌”。如“沁园春”就是词牌。词牌决定了这首词的字数、句数和平仄声韵。

词的标题和词牌是有着严格区别的，词的标题是词的内容的集中体现，它概括乐词的主要

内容。词牌是一首词词调的名称。词分为小令、中调、长调，这是依照字数多少来划分的。小令的字数在58字以内;59至90字，为中调;长调为91字以上。例如辛弃疾的《清平乐村居》共46字，属于小令;《蝶恋花》共60字，则为中调;《念奴娇赤壁怀古》则属于长调。 豪放派和婉约派是宋代词坛上的两大流派，其作品分别表现出不同的风格。豪放派作品气势豪放，意境雄浑，词中充满豪情壮志，给人一种积极向上的力量，代表作家是苏轼、辛弃疾。婉约派作品语言清丽含蓄，词内容中抒写的感情婉转缠绵，情调或轻松活泼，或婉约细腻，体裁较狭窄，多是写个人遭遇，男女恋情，也间有写山水，融情于景的。婉约派的代表词人有柳永、秦观、李清照等。

诗歌：

诗，是一种文学体裁，透过语言，除了表达文字的意义外，也表达情感与美感，引发共鸣。诗能够自成一格，也能与其他艺术相结合，如诗剧、圣诗、歌词或散文诗，文字配上音乐则称为歌。“诗”根源于简洁、有力地想像觉察，或与经验、想法、情绪反应作联想，将意义、意识和潜意识的表现、象征化、正式或非正式的式样、声音和韵律等以某种规则加以重组安排。这种文学类型包含叙述性、戏剧性、讽刺性、训诫式、情色和个人形式。

英语文体学教程教案范文第4篇

【摘 要】本文探讨英语广告写作中出现的问题及解决的途径，旨在培养学生掌握英语广告的写作特色，提高英语广告的写作能力。

【关键词】英语广告;写作;策略

一、英语广告写作的意义

随着国际商品的流通和不断发展，英语广告在商品社会中发挥着极其重要的作用。现代社会，人们已经被形形色色的广告所包围，随处可见，如影随形。英语广告，作为商务英语重要文体之一，在我们的生活中扮演着举足轻重的作用。英语广告语言属于鼓动性语言，有着强烈的说服力，它能影响着人们的价值观，具有极其明确的物质目标。英语广告语简洁精炼，明白易懂，主题突出，生动形象。研究英语广告语言，探究它的写作特点，可以促进人们更好地运用广告语言为大众的生活提供更多的方便。

二、英语广告写作中常出现的问题

1.长句多。

在英语广告的写作中，学生们惯于运用长句来表述广告的内容。长句复杂晦涩，读起来往往令人厌烦和疲惫难以达到预期宣传的目标。英语广告需要抓住大众的眼球并有强烈的购买欲。如今人们生活节奏加快，而简单句短小精悍、干净利落有力于记忆，可以抓住人们的视线或听觉引起兴趣，朴实无华，设计合理，达到了吸引消费者的目的。

2.杜撰创造新词少。

在英语广告的撰写中，因学生水平有限，惯用常见词书写英语广告。英语广告不仅能帮助消费者认识商品还能煽动消费者情感引起购买欲。因此在撰写广告过程中，故意将为人熟知的简单词汇拼错或者通过单词的增减来创造新单词，如果使用恰当可以达到出奇制胜的效果。The orangemostest drink in the worlrd. “ orangemostest” 表现了这种饮料的高质量、高纯度。它给人丰富的联想。新奇有趣的广告语在引起注意的同时又能有效地传播商品信息在瞬间个人留下深刻印象。

3.错拼少。

在英语广告的书写中，错拼单词，突破常规，增加魅力给消费者制造新奇是广告语的一大特色。“Easier dusting by a stre-e-e” 这是一个除尘布的广告。Stretch 意为“拉长”。在这里除了做除尘布的品牌外，其拼写还别出心裁地被拉长，让人联想到除尘布的伸缩性。真切形象地渲染了该除尘布的功效。

4. 称谓混乱。

在英语广告的书写中，书写者常常弄混人称代词的指代对象。为了最大限度缩短消费者和广告商之间的距离，让消费者身临其境，倍感温暖。同时为了增进彼此的感情，促进相互的了解，广告英语中经常使用人称代词。we integrate，you communicate. 这是飘柔洗发水的经典广告语。巧妙地使用了人称对比的方法，第一人称指广告商，第二人称指消费者。既表现出体贴入微的服务意识，又突出飘柔洗发水的功能全面，使用方便。

三 、解決途径

针对英语广告写作中出现的问题，我们分别从以下几个方面来论述解决的方法，从而使英语广告的写作更为规范。

1.简单词。

广告语言应该简洁生动，一目了然，琅琅上口。它所面对的是广大的消费者，要让消费者印象深刻毫不费力地理解和识别商品信息。Take，find ，bring，put，keep等。It keeps you soft and tender.Keep 一词强调产品可以使肌肤柔软细腻，非常有灵气。

2.形容词。

广告的目的是打动消费者。广告撰写者要对产品进行装饰美化，打动人心。形容词具有强烈的赞美和感情色彩，使语言形象生动富于感染力。在奇瑞汽车的一则广告中，safer，thriftier，cleaner.三个形容词把产品的性能和特点全部描述出来。语言朴实无华没有夸张之意，消费者一目了然踏实放心。

3.数词。

数词在英语广告写作中是经常使用的数字。尤其是“first，number one，one”等词。“ You know you are not the first，but do you really care ？”这是阿迪达斯的广告词。“first”突出了产品的受众面，消费者深感自己应该迎起直追，快速下单，穿上喜欢的产品。

4.外来词。

英语广告中经常使用外来词是源于很多商品来自国外[1]。异国情调，浪漫的情怀孕育其中。消费者被这独特的魅力所吸引，加强了传播效果。Yoplait Yogurt Est Fantastique. 这是一则酸奶广告，est fantastique 是法语，相当于英语is fantastique. 异国的风味沁人心脾。

5.祈使句。

英语广告的书写宗旨是要消费者积极采取行动迅速购买商品。祈使句具有指使功能的话语，本身含有一种请求命令号召的意思[2]。Just try Souther Comfort. 这是一则推销酒的广告。祈使句的使用不仅加强说服读者购物的效果同时又很有说服力亲切感人。

6.省略句。

英语广告需要在有限的时间内达到最佳宣传效果。省略句的使用可以达到语言凝练，鲜明有力的效果。No business too small，no problem too big. 该广告省略了必要的语法成分“is”.通过省略，句式结构紧凑，语言凝练精华，达到了广告宣传效果，令人蠢蠢欲动。

7.疑问句。

在英语广告的写作中，疑问句的使用比比皆是[3]。疑问句具有动之以情，情绪盎然的作用。疑问句要求人们对某种问题作出回答因而易于引起人们的反应。英语广告的宗旨就是煽动消费者的情绪，具备强烈的购买欲。

四、结语

随着飞速发展的世界经济，英语广告的使用遍及世界各地。英语广告的目的是打动人心，刺激消费者强烈的购买欲。因此在英语广告的写作中，正确理解广告语言掌握其写作规律，跟上语言发展的步伐，扩大视野，可以极大的促进英语广告的写作教学，服务于全社会。

参考文献

[1]黄国文：广告语篇研究[M].上海：上海外语教育出版社，2000.3.

[2]刘茜红.朱汉雄.广告英语文体特点评析[J].建材高教理论与实践，2000（6）.

[3]钱瑗.实用英语文体学[M].北京：北京师范大学出版社，1991.

作者简介：刘宏杰（1966.11-），女，副教授，首都师范大学外国语言学与应用语言学硕士学位。

英语文体学教程教案范文第5篇

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英语文体学教程教案范文第6篇

2. 调查报告主体部分由(调查情况)和(研究结果)两部分组成。 (填空 ) 35

3. (证明信)是以组织或个人名义证明某人的身份、经历或者证明有关事情的真实情况的专用书信。 (填空 ) 71

4. 根据我国经济管理部门规定，在正式确定项目之前，主办单位必须经过调查研究、论证比较并提出建设项目的可行性研究报告。这体现了可行性报告的什么特点(C )。 93(单选 )

A.可行性B.阶段性C.超前性D.汇报性

5. 合同中，结算方式、履行地点和期限应详细无误，这反映了拟写合同应注意(B )。 (单选 )132

A.措词用字力求准确简洁B.内容必须具体明确C.严肃经济合同纪律D.签订合同必须手续完备

6. 商业信函信纸通常折几折( B)。 (单选 )151

A.两折B.三折C.四折D.不折

7. 按学科分类及体系排列来查找文献属于何种检索途径(C )。 (单选 )232

A.著者途径B.序号途径C.分类途径D.主题途径

8. 意向书的特点有(BCD )。 (多选 )112

A.约束性B.宽泛性C.政策性D.灵活性

9. 生产经营性投标书包括( ACD)。 (多选 )141

A.工程投标书B.科研课题投标书C.承包投标书D.产品扩散投标书

10. 科研报告可分为( ABC)。 (多选 )264

A.专题研究报告 B.综合研究报告C.实地调研报告D.可行性研究报告

11. 协议书由标题、约首、正文、约尾等基本部分组成。 (判断 )对 134

12. 一般可将有约定内容的邀请信看成商务信函中的日常联络文书。 (判断 )对191

13. 提高科技论文写作能力的首要条件，就是要善于观察分析、积极研究，依靠科学方法，具备较深厚的专业基础。对 (判断 )

14. 专题研究报告是介于科技论文和科技综述之间的科研文体文章。它在内容上比综合研究报告的要求更高。错264 (判断 )

15. 简述文献信息的检索的一般步骤。 (简答 )232

1.分清资料、文献的载体种类

2.分析研究课题，，明确检索范围

3.选择检索项

4.确定检索途径

5.选择检索方法