2020年新疆大学新闻与传播专业综合能力考研真题

2020 年新疆大学新闻与传播专业综合能力考研真题一、 简答题1. 简述新闻记者职业道德的核心内容。答:_______________________________________________________________________________________________________________________________________________________________________________________________________________________2. 简述广告文案写作对撰稿人的要求。答:_______________________________________________________________________________________________________________________________________________________________________________________________________________________二、论述题1. 结合社会主义核心价值观论述传统因素对广告文案写作的影响。答:_______________________________________________________________________________________________________________________________________________________________________________________________________________________2. 论述广告创意的特征。答:______________________________________________________________________________________________________________________________________________________________________________________________________________________三、 分析题1. 结合材料，从新闻采写角度分析以下消息。答:________________________________________________________________________________________________________________________________________________________________________________________________________________________2. 结合你所学的知识，对以广告口号进行评析，并说一下你对广告口号创作的认 识。答:________________________________________________________________________________________________________________________________________________________________________________________________________________________四、 应用题1. 根据以下材料，把电视报道改写为电视消息 300 字左右答:________________________________________________________________________________________________________________________________________________________________________________________________________________________2. 以“职业道德”为主题写一篇短评，300 字到 500 字左右答:________________________________________________________________________________________________________________________________________________________________________________________________________________________3. 根据你所知道的中国知名企业，为其创作条广告宣传片。要求：时长 60 秒，可以分栏可以不分栏；要有广告标题、广告语、画面描述、景别、时常、人物、音效等要素。