“租呗”Myzoom 房屋资产管理投资责任有限公司 1 声 明 本策划书仅供参加比赛使用,其中涉及到的数据、内容,具体的解释由 Myzoom 团队负责。任何人或者组织均不能在未经全部组员的同意的情况下,使用本项目策划书的内容,违者必追究责任,另外如果项目策划书与其他的书籍、团队有内容重合的部分,仅属巧合。本策划书均由团队成员完成。 Confidentiality Agreement When reading this, you have been automatically identified to agree to this agreement Reader acknowledges that the information provided by Myzoom Team, in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of Myzoom Team members. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to Myzoom Company. Upon request, this document can only be used in Business Plan Competition. Myzoom Team: Cheng Yue, Lin Xiaoqian, Liu Hanwen, Liu Zhongyuan, Li Xixi,Lin Xiaoqian,Ma Ling, Zhang Liyan Date 2015/7/8 This is a business plan. It does not imply an offering of securities. “租呗”Myzoom 房屋资产管理投资责任有限公司 2 目录 第一章 执行概要 ........................................................................................................................................... 6 1.1 公司简介 ........................................................................................................................................... 6 1.2 市场难题与机遇 ............................................................................................................................... 6 1.3 产品与服务简介 ............................................................................................................................... 7 1.4 营销与运营计划 ............................................................................................................................... 7 1.5 资金需求与融资策略 ...................................................................................................................... 7 1.6 财务预测 .......................................................................................................................................... 8 1.7 风险及对策 ...................................................................................................................................... 8 1.8 商业模式图简介 .............................................................................................................................. 9 第二章 公司介绍 ......................................................................................................................................... 10 3.1 公司概况 ......................................................................................................................................... 10 3.2 公司治理模式 ................................................................................................................................. 10 3.2.1 公司架构 .......................................